AB Neuroplay was born from a simple yet powerful vision: every child in Pakistan deserves access to high-quality educational toys that nurture their unique potential. Founded in 2020 by a team of passionate educators and parents, we recognized the gap in locally available, culturally relevant educational resources.

What started as a small initiative to create better learning tools for our own children has grown into Pakistan’s leading educational toy brand. We’ve helped over 5,000 families across the country discover the joy of learning through play.

Today, AB Neuroplay stands as a testament to the power of local innovation, combining international educational standards with Pakistani values and cultural context.